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By 2014, over 90% of all data traffic will be video. New media is set to become the top revenue stream for telecommunications and media companies.
Atos is ready to help with more than strategy.
We are rolling out two robust and ready-to-go new media frameworks:
- New Media in Sport – wow and win sports fans with this versatile offer, delivering rich-media content over fixed and mobile devices with full monetization built in.
- New Media Online Video – ride the video wave delivering consumer or business content, and anticipating the boom in machine-to-machine. Our fully managed service means zero capital investment.
Atos brings a lot to the table. Experience gained as IT Partner to the Olympics (the world’s biggest media event) combines with our position as Europe’s premier transaction processing provider, and our exceptional mastery of automation and meta-tagging – making sure you translate new media opportunities into new revenue streams.
New Media as a Core Asset
For both consumer and enterprise markets, digital media is becoming a core asset. As broadcast media switches to digital, so the divide between TV and internet dissolves. And this is the space in which new media becomes most dynamic and most profitable: broadcast becomes ITcast.
Video is set to become the key component in data traffic, and is estimated to account for over 80% of all network use by 2014. In part this is to do with the massive growth of the internet as the prime entertainment channel, feeding growing demand for sport and for online film and video.
Communication Choices – Business Growth
It is also to do with the way in which online video is also part of daily communication for millions of people – with video snapshots from mobile phones overtaking many traditional communication choices.
With this growth of both consumer and enterprise online video usage, we see a corresponding increase in the requirement for digital archival and archive on-demand. Individuals and businesses now need secure online storage in exponentially increasing volumes.
For telecommunications and media companies, the big question today is not about how to handle rich-media across the internet for consumer and enterprise clients – it is about how to do so profitably. They need to know how to monetize every click – and to do so from within highly articulated business partnerships.
But new media is not just for the media companies! Every enterprise today needs to know how to make rich video central to its business communications, relationships and operations.
Automation is the Cornerstone
Automation becomes the cornerstone of this business opportunity – to produce once and use many, it must be possible to use intelligent meta-tags with startling agility. It’s the meta-tags which will allow services to be personalized right down to the preferred platform and most relevant advertising mix. It’s the meta-tags which will ensure complex partnerships can work profitably in the face of complex digital-rights management. And it’s meta-tagging which will ultimately dictate the quality of service to audiences with increasingly elevated expectations.
Atos – an experienced New Media Partner
As an experienced IT partner, with real depth of specialist experience in new media as an end-to-end proposition, Atos has plenty to offer. The New Media in Sport experience gained as IT Partner to the Olympic Games puts us in a position of real authority. Couple this with our mastery of meta-tagging and our position as one of Europe’s leading outsourced transaction service providers, and we make a compelling proposition for any company seeking to turn the new media explosion into new revenue streams, increased customer loyalty, and sustainable business advantage.
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